EUQR

QR codes for fleet vehicles, edited from the office

QR codes for fleet vehicles work best as one dynamic code per van. Customers scan it to message the planner, leave a review or see your vacancies, and drivers use a second code in the cab for damage reports. You change each destination from the office and see scan counts per vehicle, hosted in the EU (Amsterdam).

A van spends its day outside customers' houses, at building sites and in traffic. QR codes for fleet vehicles turn that moving surface into a contact point: one dynamic code per van, printed once, with a destination you change from the office. This page walks through a setup for a cleaning or installation company with 35 vans.

Why a van is a good place for a QR code

People look at vans. A neighbour sees your van next door and wonders whether you also clean gutters. A customer wants to thank the technician who just left. Each of them has a phone in hand and a few seconds of attention.

A phone number on the side panel works, but it has two limits. It offers one action only, and you cannot tell which van brought in the call. A dynamic code solves both. The printed square stays the same, while the link behind it changes as often as you need. If you are new to this, read how EUQR's dynamic QR codes work.

One code per vehicle, three destinations

Give each vehicle its own code and name it after the van, for example "Van 12, Utrecht branch". The sticker is the physical object. What it opens depends on the moment.

Contact, by day and after hours

During office hours the code opens a WhatsApp chat with the planner on duty. Meta's developer documentation on WhatsApp QR codes and short links describes wa.me/message links that hide the phone number and can carry a pre-filled message of up to 140 characters. The same page says WhatsApp offers no analytics on those scans. That is one reason to put an EUQR code in front of the link. Our guide to WhatsApp QR codes for businesses covers the setup.

At closing time the planner switches the destination to the fault report form, so a burst pipe at 22:00 still reaches the right queue. Prefer a phone call? Link to a digital business card for the planning desk with a "Save contact" button.

Reviews for the branch

After a job, the technician can point at the van and ask for a review. Google's help page on creating a link or QR code to request reviews shows where to find the link: in your Business Profile, choose Read reviews and then Get more reviews. The page also says that offering discounts or gifts in exchange for reviews is not allowed, so keep the sticker text neutral. Our page on a Google review code that survives link changes has more detail.

Vacancies and campaigns

In spring you may need drivers more than reviews. Switch ten vans to the vacancy page for six weeks, then switch them back. You print no new stickers and nobody visits the wrap shop.

A second code inside the cab

Drivers need information too, and a small code on the dashboard or the inside of the door is easy to find. Use a separate code for this, so customer scans and driver scans never mix.

  • Damage report: a link to your own damage form, so a scratch is reported with photos on the same day.
  • Instructions: the vehicle manual, the tyre pressure sheet or the steps after an accident, as a PDF page with its own QR code.

Example: the driver of van 7 hits a bollard on Monday morning. He scans the code by the steering wheel, fills in the form and sends three photos before he drives on. The cab code counts the scan, but it does not record who scanned it.

What the counts tell you per vehicle

Because every van has its own code, you can compare vehicles. EUQR's scan analytics show per code the number of scans over time, the country, the device type, the browser and the phone language. The counts are aggregate. EUQR stores no raw IP addresses and sets no tracking cookies, so the numbers contain no personal data.

Example: van 21 gets four times as many scans as van 9. Both work in the same region, but van 21 often parks in busy shopping streets. That makes van 21 the first choice for the vacancy campaign. A van that crosses into Belgium or Germany shows scans from those countries. EUQR has no city level, so the data tells you the country, not the street.

Stickers that survive weather and car washes

A van sticker lives outdoors for years, with sun, rain, road salt and brushes. Three choices matter most.

  1. Size: a common rule of thumb makes the code about one tenth of the scanning distance. Someone reading from 3 metres needs a code of roughly 30 cm.
  2. Error correction: choose level H in EUQR, so the code still scans with a scratch or some road dirt.
  3. Material: print on vehicle film and add a laminate. The product page for 3M Wrap Film Series 2080 mentions a warranty of up to 8 years on vertical surfaces and up to 3 years on horizontal ones, and recommends a brushless car wash (checked 4 November 2026).

So place the code on the side panels or the rear doors, not on the bonnet or the roof. Our blog on minimum print size covers quiet zone and contrast in more detail.

What EUQR does not do on the road

QR codes for fleet vehicles are easy to confuse with fleet tracking. These are the limits:

  • EUQR does not track vehicles and has no GPS. A scan shows the country of a phone, not the position of the van.
  • EUQR does not route by location or device. Every scan of a code opens the same destination.
  • EUQR does not switch destinations on a timer. A person changes the link, for example the planner at closing time.
  • EUQR does not identify the drivers or customers who scan.

If you need live positions or driving times, keep your telematics system. The QR code handles the contact with people who see the van.

Setting up QR codes for fleet vehicles in one afternoon

  1. List all vans with plate number and branch.
  2. Create two dynamic codes per van, one for the outside and one for the cab, and name them consistently.
  3. Set the first destinations: WhatsApp for the planner, the damage form for the cab.
  4. Download the files with error correction H and send them to the wrap shop with a size per position.
  5. After two weeks, compare scans per van and adjust the position on the next vehicle.

Which plan fits a fleet of 35

QR codes for fleet vehicles add up quickly: 35 vans with an outside and an inside code make 70 dynamic codes. Starter has 10 and Pro has 50, so neither is enough. Business has 200 codes for €19 per month or €190 per year. That leaves 130 codes for new vans, trailers or a second branch.

Business keeps analytics for 365 days, so you see a full year of scans per van, and it has 11 seats for planners and fleet managers. Scans are unlimited on every plan, prices exclude VAT, and you can cancel anytime. The EUQR plans and prices page lists every detail.

Stickers last for years, so it matters what happens if you ever stop. After cancellation your dynamic codes show your own branded Recovery Page for 90 days instead of a dead 404, then a generic EUQR page.

Frequently asked questions

Can we change where a van's QR code points after the sticker is on?
Yes. The sticker holds a dynamic EUQR code, and you change its destination in the dashboard at any time. The printed code stays the same, so a switch from the planner's WhatsApp chat to the fault report form or a vacancy page needs no new sticker and no visit to the wrap shop.
Does EUQR show where our vans are?
No. EUQR has no GPS and does not track vehicles. The analytics show scan counts per code with country, device, browser and phone language, without storing IP addresses. A scan tells you that a phone in a given country opened the code, not where the van was parked at that moment.
How many codes does a fleet of 35 vans need?
Usually 70: one code on the outside of each van and one inside the cab for drivers. That is more than the 50 codes in Pro, so Business with 200 codes at €19 per month fits. The spare codes cover new vans, trailers or a second branch later on.
How large should the QR code on a van be?
Size it to the scanning distance. A common rule of thumb is a code width of about one tenth of the distance, so roughly 30 cm for people reading from 3 metres. Use error correction level H, high contrast and a laminate, and place the code on a vertical panel.
What happens to the van stickers if we cancel EUQR?
The codes keep resolving. For 90 days after cancellation they show your own branded Recovery Page instead of a dead 404, and after that a generic EUQR page. That gives you time to plan new stickers for the vehicles that stay in service, without customers hitting an error.

Start with one van

Create a dynamic code, put it on one vehicle and watch the counts for two weeks. Then roll it out to the rest of the fleet.

Create your first code