Branded short links: best practices for European marketing teams
Slug conventions, expiry and click limits, QR pairing, ownership and the identifier trap: a practical guide to branded short links for teams that print and mail in Europe.
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Guides & updates
QR codes, short links, and privacy-first analytics, straight from the team.
Tracking links consent: the EDPB guidelines explained
The EDPB says tracked URLs and tracking pixels fall under Article 5(3) of the ePrivacy Directive. What that means for short links, QR code redirects and retargeting, in plain words, with the CNIL's 2026 position on pixels and tracking links.
Read more →WhatsApp QR code business guide: wa.me links and dynamic codes
How wa.me links work, what the WhatsApp Business app's own QR code can and cannot do, and why a dynamic QR code saves a reprint when the number, the hours or the team changes. With a pre-filled message convention and a privacy note.
Read more →vCard QR code or digital business card: which should you print?
A vCard QR code carries the contact inside the code; a digital business card lives on a page behind a small dynamic code. Here is how size, updates and privacy decide which one belongs on your card.
Read more →QR code for PDF: how to replace the file after printing
A QR code for PDF files is easy to make and easy to break. This guide compares a file on your own site, a cloud share link and a hosted PDF page behind a dynamic code, and shows how to replace the PDF without reprinting.
Read more →Link in bio page for European businesses: a practical guide
A link in bio page is the one address you give out everywhere, from Instagram to the QR code on your packaging. This guide covers what belongs on it, how to keep it fresh, and what to check about hosting and tracking before you choose a tool.
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