EUQR Blog
QR codes, short links, and privacy-first analytics, straight from the team.
QR code phishing, known as quishing, is exploiting the blind trust customers place in scanned codes. Here is how to spot fake codes and why branded, EU-hosted QR infrastructure reduces the risk.
Read more →12 August 2026 is the date the Packaging Regulation starts to apply, not the pictogram deadline. Harmonized pictograms become mandatory on packaging from 12 August 2028. This guide sets out the correct QR and labeling timeline.
Read more →The EU's Digital Product Passport brings hard deadlines in 2026 and 2027, and static QR codes won't survive them. Here's what businesses need to know, and why dynamic, EU-hosted codes are the practical fix.
Read more →It is one of the most common questions about QR codes, and the honest answer is: it depends entirely on which kind you made. A static code printed on a wedding invitation in 2015 still scans today. A dynamic code from a service that shut down last year is dead. Same black-and-white square, completely different fate. Here is exactly what is going on, and how to make sure the codes you create keep working for as long as you need them.
Read more →A QR code menu solves three problems at once: no more reprinting when prices change, no sticky laminated cards to wipe down, and a menu guests read on their own phone in their own language. The catch most guides skip is that the moment a scan involves customer data, you are in GDPR territory. This walkthrough shows you how to set one up properly — quick to make, easy to update, and built so you are not quietly collecting data you should not be.
Read more →Bitly is the name most people reach for when they need a short link, and for good reason — it is reliable, widely recognised, and the free plan is genuinely free. But "free" comes with edges that are easy to miss until they get in your way: a tight monthly link cap, a short analytics window, no custom domain, and a lock-in that surprises people the day they want to leave. Here is exactly what the free plan gives you, where it pinches, and a European option worth knowing about.
Read more →If you're a European business choosing a QR code generator in 2026, the usual "best of" lists miss the things that actually matter to you: where your scan data is stored, whether tracking is GDPR-friendly, what happens to your codes when you cancel, and whether the price is honest. This roundup compares the main options on exactly those criteria. Full disclosure: this guide is published by EUQR, one of the tools listed. We've tried to describe every platform fairly and tell you who each one is
Read more →Every QR code falls into one of two camps: static or dynamic. They look identical — same black-and-white square — but under the hood they work very differently, and choosing the wrong one can cost you a reprint of a few thousand posters. Here's the difference in plain terms, and a quick way to pick.
Read more →If you've put a QR code on a menu, a poster, or a product, you've probably wondered whether you've quietly created a data-protection problem. The honest answer is: the QR code itself isn't the issue — what happens when someone scans it usually is. This guide explains, in plain terms, where the GDPR actually applies, what a scan really collects, and how to run QR campaigns in Europe without losing sleep.
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