Rebrandly alternative with euro pricing and EU-hosted clicks

Rebrandly has been around since 2015 and does one thing well: branded links on your own domain. If you already own a short domain and mostly need link management, it is a reasonable choice. This page is for teams who are weighing a Rebrandly alternative because the invoice arrives in dollars, because the QR codes on the free plan carry a watermark, or because they want scan and click data to stay on servers in the EU. All Rebrandly facts below come from rebrandly.com/pricing, the Rebrandly privacy policy (version 7.1, July 2026) and the Rebrandly help centre, checked 30 September 2026.

EUQR vs Rebrandly at a glance

• Pricing currency: Rebrandly lists every plan in US dollars. EUQR prices in euro, from €0.99 per month.
• Entry plan: Rebrandly Essentials costs USD 11 per month, or USD 8 per month on annual billing, for 250 links and 250 QR codes per month. EUQR Starter costs €0.99 per month or €9.90 per year for 10 dynamic QR codes and 50 short links; EUQR Pro costs €9 per month or €90 per year for 50 dynamic codes and 250 short links.
• Free tier: Rebrandly Free gives 10 links and 10 QR codes per month, with a watermark on the QR codes. EUQR Free gives unlimited static QR codes with no watermark and no account, but no dynamic codes or short links.
• Custom domain: Rebrandly includes one custom domain on Free and two on Essentials. EUQR offers a custom domain only on Enterprise; every other plan uses qreu.eu.
• Click data: Rebrandly hashes the IP address immediately and may transfer data to service providers outside the EEA, including the United States, under standard contractual clauses. EUQR never stores raw IP addresses, computes analytics from daily-rotated hashes and hosts scan and short-link data in Amsterdam.
• Scans: EUQR has unlimited scans on every plan. Rebrandly's plan limits are expressed in links and QR codes created per month; the pricing page does not cap scans either.

Why look for a Rebrandly alternative at all

Three reasons come up again and again in conversations with European marketing teams. The first is currency. A USD 22 per month Professional plan is one amount in January and another in June once converted. The second is the QR code. Rebrandly's free QR codes carry a watermark, which is fine for a test and wrong for a printed flyer. The third is data location. Rebrandly is an Irish company, RadiateCapital Limited in Dublin, and its privacy policy says the IP address is hashed programmatically as soon as a link is clicked. The same policy also says data may go to partners and providers whose servers are outside the EEA, including the United States. For a marketing link that is usually acceptable; for a patient leaflet or an HR notice, some teams prefer that the click never leaves the EU.

Euro pricing and one plan for codes and links

EUQR's plans are priced in euro, excluding VAT, and each plan bundles dynamic QR codes and short links. Starter at €0.99 per month covers 10 dynamic QR codes, 50 short links, 30 days of analytics and one seat. Pro at €9 per month covers 50 dynamic codes, 250 short links, 90 days of analytics, four seats, EPS and PDF export and CSV export. Business at €19 per month covers 200 codes, 1,000 short links, 365 days of analytics, eleven seats and API access. Every QR code you download from EUQR is yours in PNG or SVG without a watermark, on the free generator as well as on paid plans. Compare that with Rebrandly, where a QR code counts against the monthly quota and is watermarked until you pay. Details are on the EUQR pricing page.

One difference works in Rebrandly's favour here and deserves to be said plainly: Rebrandly counts links created per month, so an Essentials account can accumulate thousands of links over a year. EUQR counts the short links on your plan. If you create hundreds of throwaway links every month, look at Business or Agency, or stay with Rebrandly.

Where your click data is processed

When someone clicks a qreu.eu short link or scans an EUQR code, the redirect runs on servers in Amsterdam. EUQR does not store the raw IP address, sets no tracking cookie on the redirect and builds its scan and click analytics from privacy-preserving hashes that rotate daily. You see counts by country, device, browser and language, per code and per link, never a profile of a person. Because nothing is set on the visitor's device, you do not need a cookie banner for the redirect itself. Payments run through Stripe, so EUQR does not claim that every byte stays in Europe; the claim is narrower and checkable: scan data and short-link data are hosted in Amsterdam.

Rebrandly's policy describes click data as time of day, country of origin, language, browser and device, tied to a hashed identifier rather than an IP address. That is a privacy-conscious design, and the honest summary is that the gap between the two services is narrower than between EUQR and a US-hosted shortener. The remaining difference is the transfer clause: Rebrandly names processors outside the EEA under standard contractual clauses, EUQR keeps the redirect and its analytics in the EU. How much that matters depends on who scans your codes. Read the European URL shortener page for the full data flow.

What happens when you downgrade or leave

Rebrandly handles downgrades well. Its help centre says links above the new plan's limit are locked: they keep redirecting and keep collecting analytics you cannot view, but you cannot edit them, and custom domains above the limit become read-only. A separate article says Rebrandly links do not expire and keep working even after a downgrade to Free, as long as the account exists and, for branded links, the custom domain's DNS still points to Rebrandly. Deleting the account deletes the links.

EUQR takes a different route for the moment you actually cancel. Dynamic QR codes and short links on a cancelled paid plan show your own Recovery Page for 90 days, with your name, logo and a message of your choice, and a generic EUQR page after that. Static codes work forever because they never touched a server. On Rebrandly, the failure case to plan for is a lapsed custom domain: if the DNS stops pointing at Rebrandly, every branded link on that domain stops resolving, however healthy the account is. On EUQR every printed identifier lives on qreu.eu or euqr.eu, so a domain you forget to renew cannot take a campaign down.

Where Rebrandly still makes sense

Rebrandly is the better product if a custom domain is the point. You get one on the free plan, two on Essentials and ten on Growth, plus a free rebrand.ly domain. EUQR reserves custom domains for Enterprise, so a small team that insists on go.brand.com should pick Rebrandly or a similar link manager. Rebrandly also has more integrations, teammate roles and workspace features on Professional and Growth. EUQR does not offer A/B testing, geo-routing or retargeting pixels, and it does not intend to. If your workflow depends on any of those, Rebrandly is the safer choice.

Who each one is for

Choose Rebrandly if you already own a short domain, publish a high volume of links every month and are comfortable with dollar pricing and transfers under standard contractual clauses. Choose EUQR if you print QR codes and short links on physical material, want euro invoices, want scan and click data hosted in Amsterdam without third-party tracking, and want a Recovery Page rather than a dead code the day you leave. Start with EUQR's URL shortener on Starter for €0.99 per month, and keep the Bitly comparison handy if your shortlist is longer than two.