Link in bio page for European businesses: a practical guide

What a link in bio page is for

Instagram's help centre states that you can add up to 5 websites to your Instagram profile, checked 7 October 2026, and most other social apps still offer a single link field. A link in bio page solves that limit by being the one link: a short, mobile-first page with your most important destinations as buttons. The follower taps once and chooses.

The page is also the only part of your social presence that you fully control. Feeds change their layout, algorithms change their mood, but the page at your own address shows what you put there. That makes it a good candidate for every other place where you can only print one link: the sticker on a box, the footer of an invoice, the back of a flyer.

What belongs on it, and what does not

Five to seven links. More than that and the visitor scrolls past the one you wanted them to see; fewer and the page is a detour. A bakery might list: order for pickup, this week's menu, opening hours and directions, the newsletter, the current job opening. A consultancy: book a call, the latest article, the webinar recording, the case study, the careers page.

Put the money link first and the vanity link last. The order should follow what a new visitor is most likely to want, not what the company is proudest of. Give every button a verb: "Order for pickup" outperforms "Shop". Leave out the links that only matter to existing customers; they already know where to go.

What does not belong: a wall of social icons that lead the visitor straight back into another feed, a link to the homepage (the page is the homepage for this visitor), and any link you cannot check once a month.

Branding without a web designer

A link in bio page should look like the brand people just saw on the feed or on the packaging. That means your logo at the top, your colours on the buttons, a short line about who you are, and button shapes that match the rest of your material. EUQR's link in bio page offers unlimited links and social icons, your logo, colours and button shapes, at an address of the form qreu.eu/your-name.

Resist the urge to add a background image. Text on a photo is hard to read on a phone in daylight, and the page loads slower on a mobile connection. One logo, one colour, clear buttons, done.

The same page belongs on your print QR codes

Here is the part most guides skip. If you print QR codes on packaging, receipts, posters or menus, each code needs a destination, and a surprising number of businesses print a different landing page for each, then let those pages rot. The link in bio page is the destination you already maintain. Point the packaging code at it, the receipt code at it, the poster code at it. One page, kept fresh, everywhere.

Do it with a dynamic QR code rather than a static one. A dynamic code points at a short link, so if you ever move the page or want the poster to go to a seasonal landing page for six weeks, you change the destination in the dashboard and leave the print alone. With EUQR, the page, the short link and the code live in the same account, and you can give each printed placement its own code so you can tell them apart.

Take a sparkling water brand that prints a code on every can. The can code and the Instagram bio both go to the same page: the "find us in a shop near you" map, this month's recipe, the refill programme, the newsletter. When the recipe changes, both audiences see the new one at once. The brand's QR analytics show that the can code is scanned most on Friday evenings, which is useful for timing the recipe post.

Refreshing the page: a rhythm, not a project

A link in bio page goes stale in two ways: a link breaks, or a link is still "the summer sale" in November. Both are fixed by rhythm rather than by effort. Once a month, open the page on a phone, tap every button, and replace or remove anything that no longer applies. Once a season, swap the top link for the seasonal offer. Once a year, look at the order and ask whether the first button is still the one that earns money.

Keep a note of who owns the page, with a shared login rather than a personal one. When the social media manager leaves, the page should not leave with them, and neither should the account that holds the QR codes pointing at it.

Hosting and tracking: what to check before you choose a tool

Most link in bio tools are free at the entry level, and the price is paid in data. Linktree's privacy policy, dated 5 July 2026 and checked 7 October 2026, says the company uses cookies and similar tracking technology to collect personal information, records how visitors interact with user profiles including "the pages accessed and links clicked", works with advertising partners that may use cookies, pixels and similar technologies to collect device identifiers and IP addresses, and transfers personal information to Australia, the United States and other countries where it conducts business. We quote this because it is published and easy to verify, and because it is representative of how many free tools work.

For a European business, three questions follow. Where is the page hosted, and where does visitor data go? Does the page set tracking cookies on your visitors, which would make your "simple link page" subject to consent rules in most EU countries? And what happens to the page if you stop paying or the tool shuts down?

EUQR's answers: the link in bio page and its scan data are hosted in Amsterdam, the page sets no tracking cookies, scan counts come from privacy-preserving daily hashes with no raw IP addresses stored, and if you cancel, the page and its codes show your branded Recovery Page for 90 days before falling back to a generic EUQR page. The page is available on Pro and up, at €9 per month. If you want the side-by-side version, read our comparison with Linktree, which also lists where Linktree is the better fit.

Measuring without a cookie banner

You do want to know whether the page works. With EUQR you see how often the page's code and short link are scanned and clicked, by country, device, browser and language, as aggregated counts, without cookies and without storing raw IP addresses. That is enough to answer the questions that matter: is the packaging code worth its print space, did the poster campaign move the needle, and which market is growing.

If you add your own analytics tag to the destinations behind the buttons, that is your decision and your consent banner, on your own site. The page in between stays clean.

Setting up a link in bio page on EUQR

On a Pro plan or higher, create the page in the dashboard, pick the qreu.eu slug, add your logo and colours, and add your five to seven links with verbs on the buttons. Download the dynamic QR code as SVG for print and PNG for screens, paste the page address into every social profile, and put the code on the next print run. Then set a monthly reminder to tap every button on a phone, and keep the SVG with the brand assets so the next print run reuses the same code. Plans and limits are on the pricing page; Pro includes 50 dynamic codes and 250 short links, so each placement can have its own code.